Case Study
How We Transformed Hoʻākeolapono’s Website to Better Reflect Their Mission and Boost User Engagement
Category
Construction, Education, Non Profit
Deliverables
Branding, UX + UI, Web Design
Workforce Development For Construction
Hoʻākeolapono is a nonprofit dedicated to workforce development in Kauai, Hawaii. The nonprofit specializes in preparing students for careers in the construction industry. By providing comprehensive education and certification, the academy ensures that graduates have the skills needed to excel in demanding construction roles.
Website Redesigned
Challenges Faced
- The original website failed to align with the executive director’s vision and did not effectively communicate the organization’s mission.
- Key information was difficult to find, with content scattered across different sections and a lack of focus on crucial elements.
- The overall user experience needed some TLC, with confusing navigation that made it difficult for people to get the right information easily.
Hoakeolapono Trades Academy & Institute
Amiel was very respectful of my time and really made me feel confident that he was the right person for the job. They were very communicative and prompt with his deadlines.
Lawaia Naihe, Executive Director
Kauai, Hawaii
Our Approach
- Conducted a comprehensive website audit to identify pain points and opportunities for improvement.
- Researched top university websites for design inspiration, ensuring that our concepts aligned with Hoakeolapono’s brand image and mission.
- Developed a cohesive and modern user interface (UI) to improve visual appeal and engagement.
- Optimized the user experience (UX) with a streamlined navigation structure to make it easy for visitors to find essential information.
Results Achieved
- Complete website rebrand that visually represents the academy’s mission and values.
- A modernized user interface that has received positive feedback from both staff and visitors.
- Enhanced user experience, leading to more intuitive navigation and easier access to crucial resources.
- Streamlined content layout that highlights key programs and initiatives, improving visitor engagement.
How Much Does Your Organization Mean To You?
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